Simon Brien, one of Northern Ireland’s leading estate agencies, is pleased to announce the official launch of its new franchise model, with Bradley NI becoming the first franchisee under this exciting growth strategy.
Bradley NI led by Chartered surveyor, Garrett O’Hare has established itself as a trusted and progressive estate agency in the Newry, Mourne, and Down region. With offices in Newry, Warrenpoint, and Newcastle, the business brings deep local expertise and a strong client-first ethos to the Simon Brien network.
The launch of this franchise will see Simon Brien expand from its current network of five offices to eight—a doubling in footprint since becoming part of the Sherry FitzGerald Group in 2024. It marks the next chapter in the brand’s strategic ambition to broaden its presence across Northern Ireland while maintaining its strong reputation for quality and professionalism.
Garrett O’Hare, Managing Director of Bradley NI, said “We’re incredibly proud to be the first franchisee of the Simon Brien brand. This move allows us to retain our local knowledge and client relationships while benefiting from the marketing power, cutting-edge technology, and support of a respected all-island brand. It’s the perfect partnership to drive our next phase of growth.”
Simon Brien, Founder and Managing Director, added: “Launching our franchise model is a significant milestone, and we’re delighted to welcome Garrett and the team at Bradley NI. Their integrity, ambition, and deep understanding of their markets make them the ideal first franchise partner. This expansion is just the beginning as we look to bring the Simon Brien service to even more clients across Northern Ireland.”
As the Republic of Ireland’s largest estate agency, Sherry FitzGerald operates a network of 110 offices, 73 of which are franchised. With over 40 years of experience and a proven track record, Sherry FitzGerald runs the most successful franchise model in the Irish property market. Their established systems, extensive supports, and deep experience make them exceptionally well equipped to underpin this new expansion in Northern Ireland.
The rebrand to Simon Brien Bradley will commence over the summer, with a full launch expected by early autumn. Clients can expect the same high standards of service, now delivered with the additional scale, reach, and innovation of the wider Simon Brien and Sherry FitzGerald networks.
About Simon Brien
Simon Brien is Northern Ireland’s leading estate agency, with over 40 years’ experience and 45,000 properties transacted. The company operates in private residential and new homes sales, premier homes and country estates, as well as land sales and consultancy. Services also include lettings, property management, mortgages and financial services. The company’s success is built on the traditional values of customer care, extensive experience and personalised service, all underpinned by world-class technology enabling operational and service excellence. 2024 marked a pivotal moment in the company’s trajectory, when they joined Sherry FitzGerald, the Republic of Ireland's largest estate agency.
Website: www.simonbrien.com
About Bradley NI
Founded in 2017 by Garrett O’Hare, Bradley NI has grown into one of the leading estate agencies serving the Newry, Mourne, and Down region. With offices in Newry, Warrenpoint, and Newcastle, the business has built a strong reputation for local market knowledge, strategic expansion, and client-focused service. Bradley NI offers residential and commercial sales, lettings, and professional services, and is recognised for its deep ties to the community and commitment to innovation.
Garrett O’Hare is a Chartered Surveyor, Registered Valuer, and Member of the Royal Institution of Chartered Surveyors (MRICS). He is also a Fellow of the Chartered Management Institute (FCMI), an MBA graduate, a Non-Executive Board Member of RICS Northern Ireland.
Website: www.bradleyni.com
About Sherry FitzGerald Group
Sherry FitzGerald Group is the Republic of Ireland’s largest estate agent with over 100 offices, including 72 operated by franchise members, employing over 550 people nationwide. It comprises five key divisions, being residential, new homes, commercial, lettings, and financial services.
Website: www.sherryfitz.ie